RXBar is expanding into the hot cereal category with RX A.M. Oats, a premium oatmeal option made with real ingredients and increased protein. It will be available in three flavors: Maple, Apple Cinnamon, and Chocolate.
“RXBar is known for disrupting the protein bar category, and now we’re doing the same for oats,” says Victor Lee, CMO at RXBar. “We’re committed to providing foods with simple, real food ingredients that taste good and are good for you, and new RX A.M. Oats are no exception.”
Related: Oatmeal Sales on the Rise Due to Social Media Push; RXBar Drives $110M in Kellogg’s Sales.