Seven years after Uber came to Australia, the ride-share cars are set to overtake taxis for fare numbers for the first time this month
- More than 4.4 million Australians have used the ride-sharing giants service
- Uber is being used at a more frequent rate than taxis around the country
- Uber has already overtaken taxis in three states including Victoria, QLD and WA
The number of people using Uber is set to overtake taxis for the first time, seven years after the company launched in Australia.
Upcoming statistics for the tree months to the end of June were expected to confirm the milestone.
Research from Roy Morgan has revealed that more than 4.4 million Australians have used the ridesharing giants service in an average of three months.
Uber has already overtaken taxis in three Australian States including Victoria, Queensland and Western Australia and now that is about to go national.
Uber has already overtaken taxis in three Australian States including Victoria, Queensland and Western Australia
‘Uber has been a phenomenal success story in Australia with the ride-sharing app now on the verge of overtaking taxis as Australians’ preferred mode of private transportation service,’ Michele Levine, chief executive of Roy Morgan, said.
‘Uber is also used at a more frequent rate by those who use the service. Uber customers take an average of over 4.1 trips in an average three months compared to fewer than 3.8 trips taken by Australians who use taxis.’
While Uber was about to usurp taxis, the decline in people using cabs was only marginal.
Taxi users were at a peak of 24.4 per cent in mid-2016 and dropped to 21.7 per cent to July 2019.
Taxi users were at a peak of 24.4 per cent in mid-2016 and dropped to 21.7 per cent to July 2019
Uber is clearly more popular with a certain age group, known as the ‘Early Adopters’, who are the first to use new technology
Uber is clearly more popular with ‘Early Adopters’, who are the first to use new technology.
‘Research reveals that it is the ‘Early Adopters’ that have really driven uptake of the ride-sharing app,’ Ms Levine said.
‘Understanding these segments allows you to tailor your product launches, digital marketing campaigns and technology-led offerings to the most receptive audience.’
Last month Uber announced that it will bring flying taxis to Melbourne.
The trial of the helicopter-like vehicles will begin in 2020, and there are plans to introduce Uber Air to other Australian cities if it is successful and if regulatory approval was forthcoming.
Susan Anderson, regional general manager for Uber Australia, said she expected other Australian cities to adopt the service.
‘Australian governments have adopted a forward-looking approach to ridesharing and future transport technology,’ she said.
Uber and taxi travellers by Technology Adoption Segments
• Technology Early Adopters (17% of Australians): Always first to purchase and use new technologies, these people are well educated with high incomes and risk-taking tendencies
• Professional Technology Mainstream (18%): Ambitious individuals who adopt technology fairly early for career and time-saving purposes
• Digital Life (14%): Typically students and young part-time workers, this segment is fast to adopt to social media styles of technology
• Older Tech Explorers (9%): Generally older, this segment is passionate about new technology but cautious about spending money on it
• Technology Traditionalists (24%): Usually aged 45+, these individuals are wary of change and only adopt new technology once it’s become mainstream
• Technophobes (18%): The oldest segment, technophobes aren’t so much scared of new technology as uninterested, preferring more traditional pursuits (TV, gardening, reading).
Source: Roy Morgan